ESPN left behind the disappointment of not being able to get the rights for the UEFA Championship league games by purchasing the rights from GolTV to televise a good number of matches of Spain’s La Liga. La Liga is a huge hit on the Spanish language television. GolTV broadcasts 24-hours of soccer from across the world and has been telecasting games from the Spanish League from several years.
Real Madrid’s new acquisitions, Ronaldo and Kaka have only added to the charm of La Liga. The telecast of the matches would be shared on the ESPN family network. 360.com would show around 114 games while ESPN Deportes gets 95 and ESPN2 will show around 20 matches. The deal is set to increase the distribution chances of Deportes and also help GolTV to get a good return on its investment.
According to Rodrigo Lombello, the C.E.O. of GolTV, the deal was not influenced by the additions of Ronaldo and Kaka and would have happened regardless of their additions. Lino Garcia who is the general manger of ESPN Deportes is very excited about the fact that they can show one of most thrilling and popular sporting event to the Hispanic soccer fans in the U.S. Although the rights to Championship League went in the way of Fox networks ESPN already has rights to a number of FIFA events.
Real Madrid and Barcelona dominate the La Liga and have spilt 21 of the last 25 titles and the matches between the two will be simulcast by GolTV and ESPN.

